kelleylisal4n

看棒球，也能學管理
「最傳奇的球隊, MBA課堂上最熱烈討論的商業個案!」

　　魔球策略=小規模，大成功！

　　錢少，人少，公司小，如何致勝？
　　這本書的故事主角是美國的「奧克蘭運動家」棒球隊。
　　長期以來，這是大聯盟中預算最少、二線球員最多的隊伍。
　　他花在球員薪資上的預算，一年只有洋基隊的三分之一。
　　但是，這支窮酸球隊卻在外界一片不看好中，不斷贏得比賽，
　　寫下世界棒球史上一頁驚異的傳奇。
　　運動家隊寫下的傳奇，不僅是棒球傳奇，
　　也是廣被投資與企業界熱烈討論的商業個案。
　　因為，運動家隊在職棒大聯盟所遭遇的困境，簡直是當前全球企業界的縮影：
　　無論哪個行業，經營者如今都處於「贏家通吃」的焦慮中。
　　怎樣才能用相對有限的資源，與市場上的超級巨獸對抗？
　　在這強者恆強的世界，如何用這麼少的錢，用一般球隊不想要的成員，
　　創造如此耀眼的成績？
　　本書不僅榮獲多項獎項，也是企管課堂上備受歡迎的討論個案，
　　並獲得台灣多位管理學者的推薦肯定。

　　The Oakland Athletics have a secret: a winning baseball team is made, not bought.In major league baseball the biggest wallet is supposed to win: rich teams spend four times as much on talent as poor teams. But over the past four years, the Oakland Athletics, a major league team with a minor league payroll, have had one of the best records. Last year their superstar, Jason Giambi, went to the superrich Yankees. It hasn't made any difference to Oakland: their fabulous season included an American League record for consecutive victories. Billy Beane, general manager of the Athletics, is putting into practice on the field revolutionary principles garnered from geek statisticians and college professors. Michael Lewis's brilliant, irreverent reporting takes us from the dugouts and locker rooms-where coaches and players struggle to unlearn most of what they know about pitching and hitting-to the boardrooms, where we meet owners who begin to look like fools at the poker table, spending enormous sums without a clue what they are doing. Combine money, science, entertainment, and egos, and you have a story that Michael Lewis is magnificently suited to tell.

　　本書中譯版《魔球—逆境中致勝的智慧》由早安財經出版。

作者簡介

麥可‧路易士（Michael Lewis）

　　普林斯頓大學、倫敦經濟學院畢業。曾任所羅門兄弟公司債券交易員，後來為《紐約時報雜誌》撰稿，擔任《新共和雜誌》資深編輯、英國《觀察家週刊》美國版編輯。他以《老千騙局》（Liar』s Poker）躋身國際暢銷作家之列。目前他是財經界最受歡迎的專欄作家之一，數以百萬計的讀者──例如彭博新聞社的用戶──每週都可在網路上閱讀到他的見解獨具的文章。這本書被公認是職棒文化與團隊管理的經典名作，至今仍然在亞馬遜網路書店受到讀者熱烈討論。

　　Michael Lewis, the best-selling author of Liar』s Poker, The Money Culture, The New New Thing, Moneyball, The Blind Side, Panic, Home Game, The Big Short, and Boomerang, among other works, lives in Berkeley, California, with his wife and three children.